Working for free is 100% bad. But...

A lightbox shows the words ‘Work for free’

We all know it.

But wait. There’s one reason to throw this rule in the proverbial bin.

When a friend announces their engagement, we sometimes offer to design their wedding invites for free.

Over time, we’ve developed a set of guidelines:


1️⃣  There’s no concept work – the friend needs to have an idea of what they’re looking for. If they haven’t a clue, we send them websites/pinterest boards to trawl through. They figure it out and come back with rough concept.

2️⃣ We need plenty of time. Their project will be fitted in around our business schedule. If there’s a tight turnaround, we’ll pass.

3️⃣  It may sound obvious, but they need to be a good friend. This is not a friend-of-a-friend offer.

4️⃣  We will ONLY do this for free. Nada. Zero dollars (they pay for the printing, of course). 💰 🤑

The reason for the $0 payment has come about through experience – accept payment of any kind, and there’s an expected level of service. If we charge ‘mate’s rates’ or a token amount, people can still act as if they were paying full price.

Do the work for free, and no-one’s a diva. They know we’re fitting this in between real, client-paying work, and they’re respectful of my time.

It’s a truly lovely thing to offer a good friend.

Recent posts

ELMO’s 2024 HR Industry Benchmark Report

ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.

Artist Keith Haring with his Unfinished Painting

Keith Haring would not approve

Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.

Follow on Instagram

Connect on LinkedIn

Sign up to our newsletter

or call +61 3 9015 4014

Level 35, 477 Collins Street
Melbourne VIC 3000

© 2021 Brand by Name™


Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.

It’s short and sweet. Estimated reading time < 90 seconds…