2021 has been a big year for car rebrands

It’s interesting that so many have recently zhuzhed up their look this year.

Take a look at Peugeot, Renault, General Motors and Kia.

Peugeot logo - Before
Peugeot – Before
Peugeot logo - After
Peugeot – After

Peugeot

The previous identity looked a little like a bitmapped computer game character picking up take-away coffee. No longer. That lion looks sleek, sexy, tough and about to eat you alive. 

Renault logo - Before
Renault – Before
Renault logo - After
Renault – After

Renault

We don’t totally love this. Whilst we understand they’ve retained the diamond shape symbolising ‘Renault’, it feels a little lacklustre. Where is the sense of style for a French car brand? 

GM Motors logo - Before
General Motors – Before
GM Motors logo - After
General Motors – After

General Motors

At first glance, you might think they just changed the letters. But look closer. They’ve symbolised the move towards electric cars within the negative space in the letter ‘m’. Clever.

KIA logo - Before
KIA – Before
KIA logo - After
KIA – After

KIA

Initial thoughts — ‘Whoah, what logo is that, it’s unreadable’. That said, once you’ve seen it once, you won’t mistake it. Clearly a brand wanting to transform its reputation, it’s sharp, edgy and uncompromisingly now.

On a side note, Google searches for “KN car” have risen since the rebrand, as approximately 30,000 people a month are misreading the new logo as “KN” instead of “KIA”.

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