The previous identity looked a little like a bitmapped computer game character picking up take-away coffee. No longer. That lion looks sleek, sexy, tough and about to eat you alive.
We don’t totally love this. Whilst we understand they’ve retained the diamond shape symbolising ‘Renault’, it feels a little lacklustre. Where is the sense of style for a French car brand?
At first glance, you might think they just changed the letters. But look closer. They’ve symbolised the move towards electric cars within the negative space in the letter ‘m’. Clever.
Initial thoughts — ‘Whoah, what logo is that, it’s unreadable’. That said, once you’ve seen it once, you won’t mistake it. Clearly a brand wanting to transform its reputation, it’s sharp, edgy and uncompromisingly now.
On a side note, Google searches for “KN car” have risen since the rebrand, as approximately 30,000 people a month are misreading the new logo as “KN” instead of “KIA”.
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This one simple thing can set your brand apart from 99% of your competitors
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
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