Don’t panic – their signature mountain/hidden bear hasn’t disappeared.
– a rejuvenated and quirky wordmark, inspired by the original Toblerone lettering (drooling over the gorgeous ‘O’ and ‘R’).
– a piece of the iconic triangular chocolate front and centre (neatly showcasing the ingredients…yumm).
– the wordmark split across panels.
– a streamlined mountain illustration that still features the not-so-secret bear.
– the colour palette, especially the red and purple colour combo!
– the Tobler script is particularly lovely – cleverly echoing the founder Theodor Tobler’s signature.
This is a brilliant example of a well-known retail brand both modernising its brand and packaging, whilst referencing its heritage and company history. Kudos to UK-based agency Bulletproof.
The new brand is being rolled out globally in the coming months (it’s already in our local supermarkets).
Images courtesy of Bulletproof.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
Why? You need a timeframe. Let’s look at another example. You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.
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It’s short and sweet. Estimated reading time < 90 seconds…