When Brand By Name made branding irons
July 22, 2026
Designed by Kosuke Takahashi, the typeface combines Braille with existing alphabet characters.
It is thus able to communicate to sighted and blind people equally. Plus, the characters include both English and Japanese character sets.
It calls to mind a quote from Edward De Bono’s book ‘Serious Creativity’ — “Any valuable creative idea must always be logical in hindsight”.
This typeface qualifies, don’t you think?
It’s almost worth planning a trip to the 2020 Tokyo Olympics, to see it in real life. Who’s with us?
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
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