When Brand By Name made branding irons
July 22, 2026
Are you someone who thinks brands don’t matter? That you’re not brand-loyal?
Try this exercise tomorrow morning:
Get up. Start your day. Take note of the brands you interact with.
From 6.40am until 12 noon on a regular workday, our founder Fiona Brand interacted with over 30 brands. She suspects she forgot many others.
Note for the curious: Four Pillars Gin produces an excellent marmalade.
Try it out for yourself.
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.