That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.
It changes depending on a designer’s preference, but it’s often something like 20% Cyan, 20% Magenta and 20% Yellow, plus 100% Black.
The result is a much deeper black that REALLY looks black. When compared to just 100% black, the latter looks…well, more Grey than Black.
Just one of those little details you never knew about sending artwork to a printer (and why, if you’ve ever tried to save money by doing your own artwork in Canva, you might have been surprised at the result).
* PS. you rarely do this with text, unless it’s printing super-large.
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Email hello@brandbyname.com.au
or call +61 3 9015 4014
105 Wellington St,
St Kilda VIC 3182
© 2024 Brand by Name™
Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.