Why do many great logos look oh-so-simple?
Take this logomark for an aged care brand.
The outer shape encloses a 5-pointed star from the original brand identity. The inner shape represents the importance of the individual within the larger organisation.
This concept didn’t make the final cut, but the images are a good example of the craft that underpins a logomark (similar to an architect’s building plans).
Starting with the star, lozenge shapes were drawn around the points, then sliced and diced to create the final shape. Then a 5-pointed inner shape was created, and tiny dots were added to soften the sharp lines.
Next time you say ‘that’s so simple, I could have done that in 5 minutes’ … think about the time it took you to read this post, let alone how long the designer took to ensure the shapes, line work and dots were EXACTLY the right size, the lozenges were JUST the right width.
And don’t get us started about coming up with idea in the first place. That’s an entirely different (and much longer) post!
You may also like
Here’s why you need different logo file formats
July 7, 2020
Our two cents: beware the crowdsourcing
February 15, 2018
Recent posts
Australia’s Vegemite Museum opens
November 17, 2023
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
Happy Birthday Vegemite – an Aussie Icon turns 100!
October 24, 2023
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This simple thing will set your brand apart from 99% of your competitors
September 22, 2023
This one simple thing can set your brand apart from 99% of your competitors
7 Useful AI tools (that aren’t ChatGPT) *
June 27, 2023
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
HBO’s Succession – “Substack meets Masterclass meets The Economist meets The New Yorker”
April 11, 2023
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Sick of that Zoom background you’ve had since forever?
April 3, 2023
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
