The outer shape encloses a 5-pointed star from the original brand identity. The inner shape represents the importance of the individual within the larger organisation.
This concept didn’t make the final cut, but the images are a good example of the craft that underpins a logomark (similar to an architect’s building plans).
Starting with the star, lozenge shapes were drawn around the points, then sliced and diced to create the final shape. Then a 5-pointed inner shape was created, and tiny dots were added to soften the sharp lines.
Next time you say ‘that’s so simple, I could have done that in 5 minutes’ … think about the time it took you to read this post, let alone how long the designer took to ensure the shapes, line work and dots were EXACTLY the right size, the lozenges were JUST the right width.
And don’t get us started about coming up with idea in the first place. That’s an entirely different (and much longer) post!
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This one simple thing can set your brand apart from 99% of your competitors
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.
It’s short and sweet. Estimated reading time < 90 seconds…