The outer shape encloses a 5-pointed star from the original brand identity. The inner shape represents the importance of the individual within the larger organisation.
This concept didn’t make the final cut, but the images are a good example of the craft that underpins a logomark (similar to an architect’s building plans).
Starting with the star, lozenge shapes were drawn around the points, then sliced and diced to create the final shape. Then a 5-pointed inner shape was created, and tiny dots were added to soften the sharp lines.
Next time you say ‘that’s so simple, I could have done that in 5 minutes’ … think about the time it took you to read this post, let alone how long the designer took to ensure the shapes, line work and dots were EXACTLY the right size, the lozenges were JUST the right width.
And don’t get us started about coming up with idea in the first place. That’s an entirely different (and much longer) post!
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
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