When Brand By Name made branding irons
July 22, 2026
The book in question is Peck & Peck, by Bonnie Garmus—her previous book was Lessons in Chemistry. You might have heard of it.
Because of one simple thing:
The main protagonist’s mother—Rainey—is a Typeface Designer.
Have you ever read a book before that features a Typeface Designer? We can’t recall a single one.
Were we excited to read it? Hell to the yes.
Did it disappoint? Nope.
Because Rainey is FUNNY. Her dialogue inevitably features typeface comments or criticism, which we adored.
‘Publish that in Garamond and you basically look like a slobbering idiot.’
‘Is it the one with the incredibly uninspired use of Caslon, or the one that substituted Baskerville for Sabon?’
For anyone not overly interested in typeface nerdiness, it (currently) has 4.14 stars on Goodreads and 4.1 on The StoryGraph.
You shouldn’t be surprised we noted every single typeface in the book. Here they are, in order of appearance:
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Email hello@brandbyname.com.au
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St Kilda VIC 3182
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