Map of Australia with a marker reading .au domains are here

The new .au domains are finally here.

They’re shorter.

They’re sharper.

They’re available to Australian businesses.


Why register a .au domain name?

The new domains are shorter — .au uses less space than If you have a long business name, this means you get a little more space.

You might want to buy the .au (even if you have the to keep someone else from snagging it and taking a chunk of your traffic with it.

What’s more, they’re for everyone – not just for businesses. As an individual, you can apply for your own name.

Do you own a or domain?

If you already have a website ending in, or, you get first dibs to the matching .au domain. You have six months from 24 March until 20 September 2022 to apply for its .au direct match. After that date, it’s a free-for-all, so get your skates on.


How to apply

1️⃣  Before you start, check that your domain registration details are accurate and up-to-date. Make sure you use this same contact information & ABN/ACN as your existing domain name. The .au registry will use these to verify it’s really you who is claiming the domain.

2️⃣. Go to Apply for your domain name. You’ll receive an email with priority contact and authorisation codes.

3️⃣  Go to your preferred registrar (I recommend using the same company you use for your other Australian domains), login to your account and apply for a new domain. 

At some stage in that process, you’ll need to enter the authorisation codes you received. Call your domain registrar if things aren’t making sense. They will probably know the answers to any questions you have. 

4️⃣  Pay for a year of domain name hosting. You’ll need to pay upfront—for example, my registrar charged just under $24 to do this. My understanding is that if your application isn’t successful in September, your registrar should refund you this fee.

5️⃣ Wait. Once the priority period has passed, you’ll be notified if you’ve been successful.

You may also like

Recent posts

Jeff is undressed

I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.

ELMO’s 2024 HR Industry Benchmark Report

ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.

Artist Keith Haring with his Unfinished Painting

Keith Haring would not approve

Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.

Follow on Instagram

Connect on LinkedIn

Sign up to our newsletter

or call +61 3 9015 4014

Level 35, 477 Collins Street
Melbourne VIC 3000

© 2021 Brand by Name™


Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.

It’s short and sweet. Estimated reading time < 90 seconds…