What are the different logo file formats and why do I need them? JPEGs are the standard file format. PNGs offer better transparency. Less often, you will need the EPS, otherwise known as a vector file.
Here’s why you need different logo file formats
Why a gif is not a logo (and why your designer hates it when you think it is)
You must be familiar with the scenario – your designer has requested your logo and you’ve sent through the jpeg you use on all your powerpoint presentations, word documents…