A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Design is boring: the power of understated projects
Lort Smith Animal Hospital 90th Birthday Event Collateral
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
What’s a simple way to stand out in a crowded marketplace?
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
How to design merch your customers will keep
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
What’s the 100% absolute, no-brainer, ride or die, super-important thing we aim for in every design project?
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
Should you follow trends?
If you want your brand to outlast the latest zeitgeist, the answer is no.
Recycling is the new Repurposing
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
If you’re asking how much branding costs, you’re asking the wrong question.
Why? You need a timeframe. Let’s look at another example. You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.
I’m a Graphic Designer. This is what I’ve learnt about deadlines.
The thing you don’t need when you’re busy? 🤯 Wondering when you’ll receive the next draft. How difficult it can be to get all the stakeholders in the room.
