We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
How to design merch your customers will keep
What’s the 100% absolute, no-brainer, ride or die, super-important thing we aim for in every design project?
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
2024 President’s Dinner event collateral
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
How to brand an event – on a budget
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
Brand Guidelines are a recipe book
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Should you follow trends?
If you want your brand to outlast the latest zeitgeist, the answer is no.
Jeff is undressed
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
I’m a Graphic Designer. This is what I’ve learnt about deadlines.
The thing you don’t need when you’re busy? 🤯 Wondering when you’ll receive the next draft. How difficult it can be to get all the stakeholders in the room.
What’s the #1 rule for creating work that resonates with your target market?
Think about the last website you visited. Did you read the entire About page? 🙋 Or all the text when you bought tickets to a music gig? 🤔 That’s right, you didn’t.
Why is empathy so important when you choose a Graphic Designer?
When we work with you, we’re all about empathy. Learning what makes you tick. Getting under your corporate skin.
