If you already have a website ending in com.au, net.au or org.au, you get first dibs. You have six months from 24 March until 20 September 2022 to apply.
.au Australian Domain Names are finally here
Why creativity is a fickle, fragile thing
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
How To Brief Your Graphic Designer
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
When to use an infographic?
Wondering when to use an infographic? Infographics were all the rage a few years ago, and they remain a highly effective marketing tool to this day. But is an infographic the right way to get your message across?
Here’s why you need different logo file formats
What are the different logo file formats and why do I need them? JPEGs are the standard file format. PNGs offer better transparency. Less often, you will need the EPS, otherwise known as a vector file.
12 Weeks of (2018) Good News
12 Weeks of (2018) Good News
Is it too late to say ‘Happy New Year’? If you’ve forgotten 2018 already, we’re back with some of the best things about last year.
GOOD NEWS FACT #1
The ozone hole is predicted to be fully healed over the Arctic and the northern hemisphere by the 2030s, and in the rest of the world by 2060, thanks to a decades-old international treaty to ban ozone-depleting chemicals.
Link : bit.ly/OzoneArctice
GOOD NEWS FACT #2
The Spanish government announced that the protected marine reserve will cover 46,385 square kilometers (17,909 square miles). It says the area “is of great ecological value and represents a migration path of vital importance for cetaceans in the Western Mediterranean.”
Link : bit.ly/MediterraneanSea
GOOD NEWS FACT #3
Dolly Parton’s Imagination Library sends more than one million free books per month to preschool children around the world.
Link : bit.ly/dolly100millionbooks
GOOD NEWS FACT #4
Continued growth in solar pushed renewable generation in Australia to almost 10,000 gigawatt hours between December 2017 and February 2018. Brown coal’s output in the same period was just over 9,100 GWh.
Link : bit.ly/australiarenewable
GOOD NEWS FACT #5
The ambitious proposal will see single-use plastic items such as cutlery, straws and cotton buds phased out. The ban is directed at items for which valid alternatives are available. This type of waste is estimated to make up over 70 per cent of marine litter.
Link : bit.ly/europeplastic
GOOD NEWS FACT #6
An AI system used an algorithm to predict how toxic tens of thousands of unknown chemicals could be. The algorithm’s results were shown to be as accurate as live animal tests.
Link : bit.ly/AItests
GOOD NEWS FACT #7
Adidas launched three new versions of its UltraBoost shoe, teaming up with environmental initiative @parley.tv. Each pair of shoes re-uses the equivalent of 11 plastic bottles. Adidas has committed to using only recycled plastic in its products by 2024.
Link : bit.ly/adidasplastic
GOOD NEWS FACT #8
After 20 years of war, Ethiopia and Eritrea signed a peace treaty, reuniting thousands of families who were separated when borders closed in 1998. Since the treaty, phone calls and flights between the two countries resumed. The two countries have also reopened their embassies in each others’ capital cities.
Link : bit.ly/peacetreatyinafrica
GOOD NEWS FACT #9
The park has one of the highest rates of plant diversity in the northern Amazon. It is culturally significant for indigenous communities and contains one of the oldest archaeological pictographic complexes in the Americas. Now expanded to 10.6 million acres, it was also declared a UNESCO World Heritage site in recognition of its “outstanding universal value” for nature and people.
GOOD NEWS FACT #10
250 organisations pledged to eradicate their plastic waste by 2025, including Coca Cola, H&M and L’Oreal. Promising that 100% of their plastic packaging would be reused, recycled or composted within seven years, the signatories have agreed to publish annual data on their progress.
Link : bit.ly/plastic2025
GOOD NEWS FACT #11
After 3 consecutive years of drought, the city of Cape Town was careering towards a water crisis, with ‘Day Zero’ predicted on 16th April 2018. Emergency water conservation measures such as 🚿 stop-start showers, reusing 💧 greywater and water restrictions of 50 litres per day (a third of the average UK consumption) have averted the situation, plus provided a blueprint for cities facing similar water crises of their own.
Link : bit.ly/CapeTownOkay
GOOD NEWS FACT #12
The population of mountain gorillas, one of the world’s most endangered species, has increased by a quarter to over 1,000 in the last nine years. In 2010, there were 786 gorillas found across the Democratic Republic of Congo, Uganda and Rwanda.
Link : bit.ly/GorillasIncrease
Recent posts
.au Australian Domain Names are finally here
May 2, 2022
Why creativity is a fickle, fragile thing
April 19, 2021
How To Brief Your Graphic Designer
October 5, 2020
When to use an infographic?
August 4, 2020
Google Images – Are They Free? NO! And What To Do About It
Google images are not free! So what do you do instead? Today I’ll explain why a sneaky cut and paste from Google is not cool – and can cost you a lot, as well as share better ways to get great images for free.
It’s Brand by Name’s 6th birthday! Let’s celebrate by looking back on some of the highlights.
It’s our anniversary! We’ve taken a look back over six years of working with a variety of clients to share our highlights and learnings. Strongly identifying our niche of event branding, brand identity, print design and infographics is definitely the main lesson learned.
Our two cents: beware the crowdsourcing
Contrary to what you may think, we love when clients use crowdsourcing websites for design work (sometimes). Before we explain why, let us clarify how these crowdsourcing design sites work. They offer rock bottom prices…
12 Days of (2017) Good News
Anyone got the blues at work today? Never fear, it’s time to get happy with our annual 12 days of good news.