Recycling is the new Repurposing
May 24, 2024
A Day in the Life of Brands
Are you someone who thinks brands don’t matter? That you’re not brand-loyal?
Try this exercise tomorrow morning:
Get up. Start your day. Take note of the brands you interact with.
From 6.40am until 12 noon on a regular workday, our founder Fiona Brand interacted with over 30 brands. She suspects she forgot many others.
Note for the curious: Four Pillars Gin produces an excellent marmalade.
Try it out for yourself.
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