A Day in the Life of Brands

Are you someone who thinks brands don’t matter? That you’re not brand-loyal?

Try this exercise tomorrow morning:

Get up. Start your day. Take note of the brands you interact with.

From 6.40am until 12 noon on a regular workday, our founder Fiona Brand interacted with over 30 brands. She suspects she forgot many others.

Note for the curious: Four Pillars Gin produces an excellent marmalade.

Try it out for yourself.

A typical day from 7am-1pm, showing all brands interacted with

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