As a general rule of thumb, we tell people it takes 8-10 hours, per page of content.

If that sounds like a very long time, read on.

Here’s the Maths.

  2 hours to collate what already exists, review out-of-date/missing/in need of information

  2 hours to write the first draft (unless you’re a bonafide super-speedy copywriter)

  Show up with the first draft to a 1-hour meeting with your boss

  Your boss spends an hour correcting it, requests extra detail, suggests alterations

  One hour for your rewrite. We’re up to 7 hours

You can guess the rest – it’ll be reviewed by others in your organisation, run past the Marketing, Legal and HR teams. Spell checked every time someone changes it.