Sometimes, a creative brief is deceptively simple.

Most often, this works when you have a good relationship with a client, and some insight into how they think.

I recently had the pleasure of working with Mark Bergin and the DRIVENxDESIGN team to develop a visual identity for the Design Exec Club – a global network of designers, thinkers and executives who share a unified passion for a better future.

The client’s brief?

1. I’d like it to look good on a sign
2. I like the Swiss (International) aesthetic
3. I want it to look AMAZING in black

Check out the Design Exec Club case study for more details.