A new collection of DRIVENxDESIGN Award Annuals
April 13, 2022
Branding for the Design Exec Club
Sometimes, a creative brief is deceptively simple.
Most often, this works when you have a good relationship with a client, and some insight into how they think.
I recently had the pleasure of working with Mark Bergin and the DRIVENxDESIGN team to develop a visual identity for the Design Exec Club – a global network of designers, thinkers and executives who share a unified passion for a better future.
The client’s brief?
1. I’d like it to look good on a sign
2. I like the Swiss (International) aesthetic
3. I want it to look AMAZING in black
Check out the Design Exec Club case study for more details.
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