2024 President’s Dinner event collateral
May 7, 2025
Sometimes, a creative brief is deceptively simple.
Most often, this works when you have a good relationship with a client, and some insight into how they think.
I recently had the pleasure of working with Mark Bergin and the DRIVENxDESIGN team to develop a visual identity for the Design Exec Club – a global network of designers, thinkers and executives who share a unified passion for a better future.
1. I’d like it to look good on a sign
2. I like the Swiss (International) aesthetic
3. I want it to look AMAZING in black
Check out the Design Exec Club case study for more details.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Email hello@brandbyname.com.au
or call +61 3 9015 4014
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.