Sometimes, a creative brief is deceptively simple.
Most often, this works when you have a good relationship with a client, and some insight into how they think.
I recently had the pleasure of working with Mark Bergin and the DRIVENxDESIGN team to develop a visual identity for the Design Exec Club – a global network of designers, thinkers and executives who share a unified passion for a better future.
1. I’d like it to look good on a sign
2. I like the Swiss (International) aesthetic
3. I want it to look AMAZING in black
Check out the Design Exec Club case study for more details.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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St Kilda VIC 3182
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