After a similar business (Topsoil) had successfully provided produce to local restaurants, Agrikit was the next step. The new brand would appear on a large range of collateral, big and small: from shipping containers to uniform embroidery. With a made-up word such as Agrikit, it’s important that the text is legible and easily readable.
The website’s primary focus needed to answer questions and concerns from potential customers e.g. How does it work? How do I know which model to order? The secondary focus was brand awareness, supporting the business’ expansion into new markets.