“Wow, I am completely blown away (as usual)”

Based in Canada, Agrikit aims to increase local food production by providing modular farming systems, infrastructure and support to communities, charities and schools.

Clients can choose from various sizes and configurations, easily adapted to their location and requirements — a farm ‘starter kit’.

Client

Agrikit

Services

– Branding
– Website Design

Link

agrikit.ca

Collaborators

Developer : monstrous.com.au

CHALLENGE

After a similar business (Topsoil) had successfully provided produce to local restaurants, Agrikit was the next step. The new brand would appear on a large range of collateral, big and small: from shipping containers to uniform embroidery. With a made-up word such as Agrikit, it’s important that the text is legible and easily readable.

The website’s primary focus needed to answer questions and concerns from potential customers e.g. How does it work? How do I know which model to order? The secondary focus was brand awareness, supporting the business’ expansion into new markets.

SOLUTION

Inspiration for the brand was taken from the modular nature of each farm site. The typography subtly suggests a ‘plant’ icon in the shoulder and serif of the lowercase ‘r’. The block graphic behind the ‘KIT’ text separates the two text sections, increasing legibility of the brand name.

Some of the functionality included in the website:
– a downloadable resource to easily compare models
– extra fields in the contact form to draw out useful information from potential customers.