Should you follow trends?

Should you follow trends?

If you want your brand to outlast the latest zeitgeist, the answer is no.

I explain why in this video.

Plus, I talk about my approach when I’m asked to design ‘on-trend’.

Recent posts

President’s Dinner – an unchosen concept

For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts. 

This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.

Christmas idea starters

Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…

2024 President’s Dinner event collateral

You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.

How to brand an event – on a budget

Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far. 

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