If I had one piece of advice for young designers, it’s this : Show. Don’t tell.

When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.

Here’s another approach.

Try it.

Try what they’ve asked for.

Design is subjective. It might look great. 🤷

While you’re mucking about in the file, create an alternative option. It often doesn’t take much longer and your client will be grateful you’re using your creative brain.

After all, that’s fundamentally what they’re paying you to do.

Showing is powerful. 

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Halapeno Vodka from Stoli, standard Stoli bottle, Tabasco sauce bottle, mockup of a collaboration between Tabasco and Stoli

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This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.

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