Initially it might appear there isn’t much to the rebrand, especially the logo, apart from a quirk-filled sans-serif typeface (check out those lowercase letters!).
But stay tuned – it’s in the application where things really get going.
A myriad of secondary logos reference old film and television – if you’re old enough, you might recall them from VHS/Betamax tapes. It’s unclear how many of these will actually see the light of day, but they none-the-less work brilliantly to create an entire film-related universe.
Things we love:
– The colour palette. Stunning.
– The copy writing. We particularly adore the transport posters. That negative space!
– The typeface (Agrandir, or something like it). Bold enough to easily use across everything from brochures to billboards. With enough individuality to create a real sense of fun.
We go to the cinema to be entertained, to be informed, and to see things we miss in our daily lives. It’s common sense that a film festival’s identity reflects the magnificent diversity of the genre. Well done, Sydney Film festival!
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
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