Australia’s Vegemite Museum opens
November 17, 2023
Initially it might appear there isn’t much to the rebrand, especially the logo, apart from a quirk-filled sans-serif typeface (check out those lowercase letters!).
But stay tuned – it’s in the application where things really get going.
A myriad of secondary logos reference old film and television – if you’re old enough, you might recall them from VHS/Betamax tapes. It’s unclear how many of these will actually see the light of day, but they none-the-less work brilliantly to create an entire film-related universe.
Things we love:
– The colour palette. Stunning.
– The copy writing. We particularly adore the transport posters. That negative space!
– The typeface (Agrandir, or something like it). Bold enough to easily use across everything from brochures to billboards. With enough individuality to create a real sense of fun.
We go to the cinema to be entertained, to be informed, and to see things we miss in our daily lives. It’s common sense that a film festival’s identity reflects the magnificent diversity of the genre. Well done, Sydney Film festival!
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
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