Trop bleu pour vous?

I know we’ve all been a little pre-occupied recently, but did anyone notice the French Flag changed last year?

In a way, it’s not a massive difference – the blue has darkened into navy. The flag is now in line with how it appeared after the French revolution, plus the version that flies from the Arc de Triomphe on 11 November (Armistice Day).

The blue of the French flag was changed in 1976 by President Valéry Giscard d’Estaing to match ‘Marian Blue’ – the background colour of the European Union. He decided to lighten the colour of the French flag, to avoid a clash of blues between the French and European flags. 

In July 2020, Emmanuel Macron’s office changed it back, feeling the darker shade was “more elegant” and would “reconnect with a symbol of the French Revolution”. 

Others have read more into the switch, seeing it as a symbol of strained relations between France and Europe. 

What do you think – is it ‘une tempête dans un verre d’eau’? *

* Translation: A storm in a teacup.

European flag and the French flag (1976-June 2020)
French Flag
French flag after July 2020

Recent posts

President’s Dinner – an unchosen concept

For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts. 

This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.

Christmas idea starters

Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…

2024 President’s Dinner event collateral

You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.

How to brand an event – on a budget

Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far. 

Follow on Instagram

Connect on LinkedIn

Sign up to our newsletter

Subscribe!

Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.