Are you on top of your Digital Housekeeping?
August 31, 2022
When a client needs a new website, the first thing we do is look at content.
Some have an existing website, others nothing at all.
Photography might look dated, or no longer be representative of the business. Staff headshots are pulled from personal Facebook pages.
Think about the logistics of organising a photoshoot. Sourcing locations, photographers, props and talent all take time and can be expensive.
● Abstract concepts may be easier to convey.
● Inclusivity—make skin colour green or hair blue, people indeterminate ages, androgynous figure types.
● If a key staff member – heavily featured in your business’ photography – leaves your business, you might need replace those images. Not an issue with illustrations.
● Staff location is irrelevant.
● Creates an ownable, distinctive look and feel for your brand.
● You have the rights to use the work across all your collateral (make sure you negotiate this with the illustrator or agent).
Next time you think, ‘We’re gonna need a photoshoot’, consider whether an illustrative approach might work as well, or even better.
Image credits: Niki Fisher for The Wellbeing Outfit website
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
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