Why you should buy alternative versions of your business’ domain name

Typing ‘AGDA’ into an internet search bar usually leads to the Australian Graphic Design Association’s website. This time, it didn’t.

Instead, it turns out there’s an Australian Garage Door Association’s website (same acronym, different association).

One has the .com.au. The other has the .org.au.

If you need a reason to buy alternative versions of your business’ domain name, this might be #1.

Sure, you’re not likely to get these two organisations confused, but what if a competitor had the same business name, with a different domain suffix?


Recent posts

Recycling Symbol, plus text reading I Support Recycling I wrote This Last year

Recycling is the new Repurposing

Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.

Jeff is undressed

I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.

ELMO’s 2024 HR Industry Benchmark Report

ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.

Artist Keith Haring with his Unfinished Painting

Keith Haring would not approve

Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.

Follow on Instagram

Connect on LinkedIn

Sign up to our newsletter

Email hello@brandbyname.com.au
or call +61 3 9015 4014

Level 35, 477 Collins Street
Melbourne VIC 3000

© 2021 Brand by Name™

Subscribe!

Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.