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1. Write a blog post
– record a podcast about the same topic
– create a carousel for Linkedin
– produce 5 or 10 social images
It’s exhausting just thinking about it.
On your website, you’ll probably have a blog (for fancy-pants types, a ‘journal’). Google no longer penalises for duplicating content, so take advantage of it.
Assuming you regularly post to Linkedin, Instagram, Facebook or Tik Tok, you have content you’ve already written.
Hopefully you also have a way to see the results of those posts (reach, impressions, clicks and so forth). Nothing fancy, it can simply be an old-school spreadsheet.
– Look through the spreadsheet
– Pick a post
– Tweak it as necessary eg. SEO, keywords
– Chuck it up on your website
This keeps content on your website changing regularly (extra points from Google). Plus, less looking at a blank page, trying to find inspiration for your next post.
Win-win!
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
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