Australia’s Vegemite Museum opens
November 17, 2023
2021 has been a big year for car rebrands
It’s interesting that so many have recently zhuzhed up their look this year.
Take a look at Peugeot, Renault, General Motors and Kia.
Peugeot
The previous identity looked a little like a bitmapped computer game character picking up take-away coffee. No longer. That lion looks sleek, sexy, tough and about to eat you alive.
Renault
We don’t totally love this. Whilst we understand they’ve retained the diamond shape symbolising ‘Renault’, it feels a little lacklustre. Where is the sense of style for a French car brand?
General Motors
At first glance, you might think they just changed the letters. But look closer. They’ve symbolised the move towards electric cars within the negative space in the letter ‘m’. Clever.
KIA
Initial thoughts — ‘Whoah, what logo is that, it’s unreadable’. That said, once you’ve seen it once, you won’t mistake it. Clearly a brand wanting to transform its reputation, it’s sharp, edgy and uncompromisingly now.
On a side note, Google searches for “KN car” have risen since the rebrand, as approximately 30,000 people a month are misreading the new logo as “KN” instead of “KIA”.
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