
A favourite in wedding invitations to join, typographically, a bride and groom, the ampersand’s curly, friendly nature makes it an adored symbol of many a type enthusiast.
But where did it come from?
Turns out it hales from a speedy scribe or two. The ampersand is what we call a ligature (when two letters are joined as a single symbol) of E and t, forming the Latin symbol ‘et’, which means ‘and’.
Writing cursively in the 1st century, scribes started to connect the ‘e’ and the ‘t’ to save time, with one letter flowing into the other. Over time, it evolved into the modern-day symbol ‘&’.
For a symbol originally created in the 1st century, it’s aged rather well, no?
File that away for your next trivia night.
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.