Australia’s Vegemite Museum opens
November 17, 2023
Don’t panic – their signature purple colour isn’t going anywhere.
– a streamlined and refined logo, incorporating more of the quirks from founder John Cadbury’s handwriting
– details of ingredients in the packaging typography (the fruit and nut bars…mmm)
– the R and Y ligature in the Dairy Milk brand (neatly linking visually to the ‘Glass and a Half’ illustration)
– the use of patterns! The ribbon is particularly lovely – referencing the brand’s history of this device in their packaging.
This is a beautiful example of a large, well-known brand, both modernising its identity, whilst referencing its heritage and company history.
Kudos to global agency Bulletproof.
The new brand will be seen first in Australia this month, followed by South Africa and Malaysia, with other markets following in 2021.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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