Today should have been the day when all eyes were on Tokyo

Tokyo Olympic Games - Candidate Logo

On this day the Opening Ceremony of the Tokyo 2020 Olympic Games was scheduled to begin. Presently, the best we are hoping for is that the postponed games start as planned in July 2021.

This may come as a surprise, but a logo is designed for each of the Applicant Cities pitching for the right to hold the event.

In 2013, six cities were in the running for the 2020 Summer Olympics:
– Madrid, Spain
– Istanbul, Turkey
– Tokyo, Japan
– Doha, Qatar
– Baku, Azerbaijan
– Rome, Italy (Rome pulled out just prior to the event, citing economic uncertainty)

If we were judging solely on the logos, this would be the medal order:

🥇 Tokyo, Japan (the clear winner with an elegant, playful rendition of interconnected cherry blossoms)
🥈 Doha, Qatar (a clever take on the Arabic word for ‘big tree’, a symbol of where the city was built)
🥉 Baku, Azerbaijan (can you pick the hidden element in the woven symbol?)
😕 Istanbul, Turkey (an awkward combo of skyline and tulip, with hideous typography)
😧 Madrid, Spain (the reversed out ‘2020’ trying waaaay too hard)
😩 Rome, Italy (eeek)

Which one is your favourite?

Recent posts

President’s Dinner – an unchosen concept

For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts. 

This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.

Christmas idea starters

Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…

2024 President’s Dinner event collateral

You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.

How to brand an event – on a budget

Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far. 

Follow on Instagram

Connect on LinkedIn

Sign up to our newsletter

Subscribe!

Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.