If we were planning future holidays around major sporting events, we’d be aiming for the next Olympic Games.
Why? Because the recently launched identity for the 2024 Olympic Games in Paris took our breath away.
It’s a huge challenge to create a brand for an event like the Olympics. It’s even more difficult when you factor in the stakeholders, committees, meetings, focus groups and opinions. Not to mention the reaction of the general population, and the inevitable cry of ‘it cost how much?’
Which makes it even more remarkable that the branding for Paris 2024 is both stunning in its own right, and also a first in its category.
As far as we’re aware, there has never been a person featured in an Olympic logo before. Let alone an icon that is identifiable as female.
Inspired by the Art Deco movement, it features a trio of motifs stylishly tied together :
– the Olympic gold medal
– the Olympic flame
– Marianne, the symbol of France
In another first, the symbol will appear at both the Olympic and Paralympic Games.
Even the pictograms break the traditional mold, creating a coat of arms for each sport.
We can’t wait to see the rest of the brand rolled out over the next few years.
Design: Paris-based agency Royalties
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