Don’t panic – their signature purple colour isn’t going anywhere.

Things we love:

– a streamlined and refined logo, incorporating more of the quirks from founder John Cadbury’s handwriting
– details of ingredients in the packaging typography (the fruit and nut bars…mmm)
– the R and Y ligature in the Dairy Milk brand (neatly linking visually to the ‘Glass and a Half’ illustration)
– the use of patterns! The ribbon is particularly lovely – referencing the brand’s history of this device in their packaging.

This is a beautiful example of a large, well-known brand, both modernising its identity, whilst referencing its heritage and company history.