Don’t panic – their signature purple colour isn’t going anywhere.
– a streamlined and refined logo, incorporating more of the quirks from founder John Cadbury’s handwriting
– details of ingredients in the packaging typography (the fruit and nut bars…mmm)
– the R and Y ligature in the Dairy Milk brand (neatly linking visually to the ‘Glass and a Half’ illustration)
– the use of patterns! The ribbon is particularly lovely – referencing the brand’s history of this device in their packaging.
This is a beautiful example of a large, well-known brand, both modernising its identity, whilst referencing its heritage and company history.
Kudos to global agency Bulletproof.
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