Australia’s Vegemite Museum opens
November 17, 2023
Don’t panic – their signature purple colour isn’t going anywhere.
– a streamlined and refined logo, incorporating more of the quirks from founder John Cadbury’s handwriting
– details of ingredients in the packaging typography (the fruit and nut bars…mmm)
– the R and Y ligature in the Dairy Milk brand (neatly linking visually to the ‘Glass and a Half’ illustration)
– the use of patterns! The ribbon is particularly lovely – referencing the brand’s history of this device in their packaging.
This is a beautiful example of a large, well-known brand, both modernising its identity, whilst referencing its heritage and company history.
Kudos to global agency Bulletproof.
The new brand will be seen first in Australia this month, followed by South Africa and Malaysia, with other markets following in 2021.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
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