Australia’s Vegemite Museum opens
November 17, 2023
Don’t panic – their signature mountain/hidden bear hasn’t disappeared.
– a rejuvenated and quirky wordmark, inspired by the original Toblerone lettering (drooling over the gorgeous ‘O’ and ‘R’).
– a piece of the iconic triangular chocolate front and centre (neatly showcasing the ingredients…yumm).
– the wordmark split across panels.
– a streamlined mountain illustration that still features the not-so-secret bear.
– the colour palette, especially the red and purple colour combo!
– the Tobler script is particularly lovely – cleverly echoing the founder Theodor Tobler’s signature.
This is a brilliant example of a well-known retail brand both modernising its brand and packaging, whilst referencing its heritage and company history. Kudos to UK-based agency Bulletproof.
The new brand is being rolled out globally in the coming months (it’s already in our local supermarkets).
Images courtesy of Bulletproof.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
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