Investment banker Patrick Bateman and his equally narcissistic colleagues sit at a boardroom table comparing business cards.
But the cards themselves? They‘re downright awful.
Let’s talk about Graphic Designers working in the film industry for a second. They read behind the lines of the script, creating multiple versions of ephemera. If a character has to rip something, they’ll produce enough for the actor to shoot the scene multiple times.
Plus, they need to be good spellers.
Take the pink Mendl boxes in the film The Grand Budapest Hotel. There’s a spelling mistake in all of them. They printed 3,000 boxes with ‘pâtisserie’ spelt incorrectly (fixed in post-production).
But we digress. Let’s review the business cards in American Psycho:
• There’s too much space at the top and not enough at the base
• The margins aren’t equal
• There’s the same spelling mistake in all the cards (Acquisitions should have a ‘c’)
• The typefaces are bland and the kerning (spacing between letters) is abominable
• The centred text isn’t really centred
• Patrick’s card has an additional mistake – there’s a missing space between the ampersand and the Mergers text
Business cards are physically small. But size doesn’t mean you should ignore their potential.
They say a great deal about you, and are often the only reminder of your business after you’ve meet a potential client, supplier or contact.
As the saying goes, there’s only one chance for a first impression.
Make it count.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.
It’s short and sweet. Estimated reading time < 90 seconds…