We love designing business cards – for such a small thing, they can make a big impact

Brand By Name’s business cards are a tad spendy – they cost $4 each, and include 3 different printing processes. We’ve never handed one out without getting an “Ooo these are nice” response.

We hope they convey the message that we pay attention to every detail in my business cards, and we’ll do the same for you.

Yesterday, when a Carpenter friend showed us this card, we didn’t say, “that’s a rubbish card”.

We asked what type of client this business was aiming for. The answer was “Builders”.

We think this card will work hard for Possum’s Plastering (after all, not every business can legitimately include a drunken word pun). It’s certainly memorable enough for my carpenter friend to keep in his wallet. Whereas an expensive-looking business card might do the total opposite.

The moral of the post? Design with your target market in mind.

Recent posts

2024 President’s Dinner event collateral

You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.

How to brand an event – on a budget

Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far. 

Brand Guidelines are a recipe book

What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?

Follow on Instagram

Connect on LinkedIn

Sign up to our newsletter

Subscribe!

Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.