Brand By Name’s business cards are a tad spendy – they cost $4 each, and include 3 different printing processes. We’ve never handed one out without getting an “Ooo these are nice” response.
We hope they convey the message that we pay attention to every detail in my business cards, and we’ll do the same for you.
Yesterday, when a Carpenter friend showed us this card, we didn’t say, “that’s a rubbish card”.
We asked what type of client this business was aiming for. The answer was “Builders”.
We think this card will work hard for Possum’s Plastering (after all, not every business can legitimately include a drunken word pun). It’s certainly memorable enough for my carpenter friend to keep in his wallet. Whereas an expensive-looking business card might do the total opposite.
The moral of the post? Design with your target market in mind.
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