A reminder if you have Google Analytics on your website, you need to update *soon* to Google Analytics 4 (GA4 for short).
The new version (Universal Analytics) is live, with the current analytics scheduled to stop tracking on 30 June 2023. Historical data will only be available for six months after that date.
You could wait to make the switch, but there’s a good reason not to – if you compare your current website performance with past years, you’re going to need to set it up soon, so that historical data starts building up.
Pay an expert (Melinda Samson at Click Winning Content is the biz), or diy by following the wizard Google provides after you’ve logged in to your account.
Tip: Make sure you check your data feed is running correctly a few days or a week afterwards.
You can run GA4 in parallel with Universal Analytics until the 2023 deadline.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
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