It’s not often we work on as beautiful a project as the new eCommerce website from Julie Goodwin Couture. Her new collection ‘White Label’ offers a Demi-couture range of classic white shirts, made to Julie’s exacting standards.
Julie Goodwin is a Couturier who designs and makes bespoke ladies clothing from her studio in Melbourne. She makes clothes to last forever. No ‘Fast fashion’ here.
Julie Goodwin Couture
– Website
– Print design
Julie needed an eCommerce store added to her existing website (also designed by Brand By Name).
In addition, she wanted a creative gift for friends and clients who attended the launch event for the new collection.
To emphasise the bespoke nature of the collection, we designed a flipbook of the five shirt styles.
Readers can mix-and-match from four fabrics, and personalised to suit their style – with choices of fabrics, cuffs, necklines, hems and buttons.
Email hello@brandbyname.com.au
or call +61 3 9015 4014
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
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