SETO is the over-arching body for the student educational travel community
in Australia. Historically closely joined with industry body CATO, the two organisations were no longer as intertwined, bringing with it a need for a brand uplift.
SETO required a new core identity to support its growth and renewed presence, and to support the launch of its own quality standards into the travel market.
SETO
– Branding
– Print design
How to symbolise a student-focused travel organisation?
SETO’s aims:
– Fresh, modern, trustworthy, agile and world-leading.
– Stand out against similar global organisations.
– Emphasis on travel and students, but without any cliched motifs.
A simple-but-clever juxtaposition of a pencil (symbolising education) with a mountain (goals, achievement) became the stepping stone to the solution.
Combined in a circular shape (symbolising global travel) to create the identity, the brand icon can be used in a myriad of ways on print materials, on signage and on the website.
Email hello@brandbyname.com.au
or call +61 3 9015 4014
105 Wellington St,
St Kilda VIC 3182
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