Australia’s Vegemite Museum opens
November 17, 2023
Our response? None of the above.
We believe the rebrand achieves its primary goal – “…the important thing about being a brand is that whenever people see you in the wild, they should recognise that it’s you.” – Slack blog.
The old brand required multiple versions across many touch points, all with different iterations of the logo. There was no consistent brand.
A clever ‘easter egg’ appears in the bus shelter. Converting the logo into dots and dashes of morse code spells out Slack’s marketing message – ‘Where work happens’.
Lastly, our favourite comment is courtesy of Queensland designer Stephen John Bryde. He points out that when Slack refers to their logo as an ‘octothorpe’ it makes some of us imagine this mashup.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
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