When Brand By Name made branding irons
July 22, 2026
I know we’ve all been a little pre-occupied recently, but did anyone notice the French Flag changed last year?
In a way, it’s not a massive difference – the blue has darkened into navy. The flag is now in line with how it appeared after the French revolution, plus the version that flies from the Arc de Triomphe on 11 November (Armistice Day).
The blue of the French flag was changed in 1976 by President Valéry Giscard d’Estaing to match ‘Marian Blue’ – the background colour of the European Union. He decided to lighten the colour of the French flag, to avoid a clash of blues between the French and European flags.
In July 2020, Emmanuel Macron’s office changed it back, feeling the darker shade was “more elegant” and would “reconnect with a symbol of the French Revolution”.
Others have read more into the switch, seeing it as a symbol of strained relations between France and Europe.
What do you think – is it ‘une tempête dans un verre d’eau’? *
* Translation: A storm in a teacup.
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
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