When a client needs a new website, the first thing we do is look at content.
Some have an existing website, others nothing at all.
Photography might look dated, or no longer be representative of the business. Staff headshots are pulled from personal Facebook pages.
In 2021, you might also be dealing with that damn Covid-19. With social distancing restrictions in various locations, can you organise a photoshoot? Sourcing locations, photographers, props and talent all take time, and might need to be cancelled at the last minute.
● Abstract concepts may be easier to convey.
● Inclusivity—make skin colour green or hair blue, people indeterminate ages, androgynous figure types.
● If a key staff member – heavily featured in your business’ photography – leaves your business, you might need replace those images. Not an issue with illustrations.
● Staff location is irrelevant.
● Creates an ownable, distinctive look and feel for your brand.
● You have the rights to use the work across all your collateral (make sure you negotiate this with the illustrator or agent).
Next time you think, ‘We’re gonna need a photoshoot’, consider whether an illustrative approach might work as well, or even better.
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This one simple thing can set your brand apart from 99% of your competitors
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A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
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