Are you on top of your Digital Housekeeping?
August 31, 2022
Looking for a unique look and feel for your website?
When a client needs a new website, the first thing we do is look at content.
Some have an existing website, others nothing at all.
Photography might look dated, or no longer be representative of the business. Staff headshots are pulled from personal Facebook pages.
In 2021, you might also be dealing with that damn Covid-19. With social distancing restrictions in various locations, can you organise a photoshoot? Sourcing locations, photographers, props and talent all take time, and might need to be cancelled at the last minute.
The answer can be simple: an illustrative approach.
Benefits of illustrations:
● Abstract concepts may be easier to convey.
● Inclusivity—make skin colour green or hair blue, people indeterminate ages, androgynous figure types.
● If a key staff member – heavily featured in your business’ photography – leaves your business, you might need replace those images. Not an issue with illustrations.
● Staff location is irrelevant.
● Creates an ownable, distinctive look and feel for your brand.
● You have the rights to use the work across all your collateral (make sure you negotiate this with the illustrator or agent).
Next time you think, ‘We’re gonna need a photoshoot’, consider whether an illustrative approach might work as well, or even better.
Image credits: Niki Fisher for The Wellbeing Outfit website
You may also like
Recent posts
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
April 29, 2024
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Jeff is undressed
April 16, 2024
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark Report
March 25, 2024
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Keith Haring would not approve
February 28, 2024
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
Coloured envelopes are a power move
February 7, 2024
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
President’s Dinner at State Library Victoria
January 15, 2024
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
