Australia’s Vegemite Museum opens
November 17, 2023
Our response? None of the above.
We believe the rebrand achieves its primary goal – “…the important thing about being a brand is that whenever people see you in the wild, they should recognise that it’s you.” – Slack blog.
The old brand required multiple versions across many touch points, all with different iterations of the logo. There was no consistent brand.
A clever ‘easter egg’ appears in the bus shelter. Converting the logo into dots and dashes of morse code spells out Slack’s marketing message – ‘Where work happens’.
Lastly, our favourite comment is courtesy of Queensland designer Stephen John Bryde. He points out that when Slack refers to their logo as an ‘octothorpe’ it makes some of us imagine this mashup.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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