Australia’s Vegemite Museum opens
November 17, 2023
Initially it might appear there isn’t much to the rebrand, especially the logo, apart from a quirk-filled sans-serif typeface (check out those lowercase letters!).
But stay tuned – it’s in the application where things really get going.
A myriad of secondary logos reference old film and television – if you’re old enough, you might recall them from VHS/Betamax tapes. It’s unclear how many of these will actually see the light of day, but they none-the-less work brilliantly to create an entire film-related universe.
Things we love:
– The colour palette. Stunning.
– The copy writing. We particularly adore the transport posters. That negative space!
– The typeface (Agrandir, or something like it). Bold enough to easily use across everything from brochures to billboards. With enough individuality to create a real sense of fun.
We go to the cinema to be entertained, to be informed, and to see things we miss in our daily lives. It’s common sense that a film festival’s identity reflects the magnificent diversity of the genre. Well done, Sydney Film festival!
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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