
Typing ‘AGDA’ into an internet search bar usually leads to the Australian Graphic Design Association’s website. This time, it didn’t.
Instead, it turns out there’s an Australian Garage Door Association’s website (same acronym, different association).
One has the .com.au. The other has the .org.au.
If you need a reason to buy alternative versions of your business’ domain name, this might be #1.
Sure, you’re not likely to get these two organisations confused, but what if a competitor had the same business name, with a different domain suffix?




Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.

Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.

In corporate event branding, you’re often working with a company’s brand guidelines.

Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.

Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.

It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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