What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Brand Guidelines are a recipe book
Jeff is undressed
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
How do you get over creative block when you’re stuck?
Imagine this. You’ve been asked to draw a picture of your favourite plant. You sit down to draw the picture; but you don’t start, because there are 100 colours and you’re not sure which to use first.
Are you on top of your Digital Housekeeping?
When it comes to online security, it’s the little things that trip you up.
Coming soon to the airport dutyfree near you : Toblerone has re-branded
Things we love—a rejuvenated and quirky wordmark, inspired by the original Toblerone lettering (drooling over the gorgeous ‘O’ and ‘R’).
Why you should buy alternative versions of your business’ domain name
Typing ‘AGDA’ into an internet search bar usually leads to the Australian Graphic Design Association’s website. This time, it didn’t.
Leigh Sales interviews Ben Crowe (Wimbledon winner Ash Barty’s Mindset coach)
In this interview between Ben Crowe and journalist Leigh Sales, Ben hits you with more ah-ha moments than a Miss Marple dénouement.
It’s time to update Google Analytics 4 (GA4)
A reminder if you have Google Analytics on your website, you need to update *soon* to Google Analytics 4 (GA4 for short).
.au Australian Domain Names are finally here
If you already have a website ending in com.au, net.au or org.au, you get first dibs. You have six months from 24 March until 20 September 2022 to apply.
How do you choose a business name?
Working with small-to-medium-size businesses as we do, the question of a suitable name comes up frequently. Some people don’t mind trading under their own name. Others hate the idea.
