In corporate event branding, you’re often working with a company’s brand guidelines.
Event branding for the 2025 Keith Murdoch Oration at State Library Victoria
The 10% Myth
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
What’s a simple way to stand out in a crowded marketplace?
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
Christmas idea starters
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
What’s the 100% absolute, no-brainer, ride or die, super-important thing we aim for in every design project?
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
Brand Guidelines are a recipe book
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Event collateral for the 2024 Redmond Barry Society Dinner at State Library Victoria
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Should you follow trends?
If you want your brand to outlast the latest zeitgeist, the answer is no.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Coloured envelopes are a power move
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
