Working with small-to-medium-size businesses as we do, the question of a suitable name comes up frequently.
Some people don’t mind trading under their own name. Others hate the idea. Our founder Fiona Brand is in the latter camp – trading under her own name made it hard to separate personal from business.
Consider using it. If it worked for the likes of Ogilvy, Saatchi and Clemenger, it can work for you, too.
Try incorporating it. Paddington Lane Bakery, for example, sounds enticing. Be aware that if you move, you’ll need to decide whether to keep the name.
Try another language, such as Latin, Esperanto or Irish. Check that the word doesn’t mean something inadvisable, or rude in another language. We have the example of Mitsubishi’s Pajero of what NOT to do.
Take two words that are relevant to your business and stick them together. Look at celebrity couple names for inspiration – think Bennifer, Kimye and Brangelina.
Try combining them. St Luja cocktail bar did exactly that – the founders were Steven, Luke and James.
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This one simple thing can set your brand apart from 99% of your competitors
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
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