Working with small-to-medium-size businesses as we do, the question of a suitable name comes up frequently.
Some people don’t mind trading under their own name. Others hate the idea. Our founder Fiona Brand is in the latter camp – trading under her own name made it hard to separate personal from business.
Consider using it. If it worked for the likes of Ogilvy, Saatchi and Clemenger, it can work for you, too.
Try incorporating it. Paddington Lane Bakery, for example, sounds enticing. Be aware that if you move, you’ll need to decide whether to keep the name.
Try another language, such as Latin, Esperanto or Irish. Check that the word doesn’t mean something inadvisable, or rude in another language. We have the example of Mitsubishi’s Pajero of what NOT to do.
Take two words that are relevant to your business and stick them together. Look at celebrity couple names for inspiration – think Bennifer, Kimye and Brangelina.
Try combining them. St Luja cocktail bar did exactly that – the founders were Steven, Luke and James.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.
It’s short and sweet. Estimated reading time < 90 seconds…