Australia’s Vegemite Museum opens
November 17, 2023
Petbarn updates their brand
If you’re one of the many people who have a feline, furry or fishy friend, you may already know that Petbarn updated their brand last year.
Perhaps you noticed, maybe you didn’t. Because the logo has stayed the same.
So, what’s changed?
Petbarn have ditched their previous quartet of cat, dog, fish and bird illustrations. And they’ve introduced quite possibly the cutest set of creatures this side of Baby Yoda.
Things we love:
– the yellow/black/white colour palette (the yellow cleverly retained from their existing brand)
– the playful nature of the animals, especially how they interact with the logo
– the more unusual creatures (the gecko is particularly cute)
The work shines in the thoughtful, clever details – staffroom signage, parking bays, an illuminated bus stop sign. We would order something, solely to come home to that box at the door.
What this branding does so well is to create an emotional connection – without saying so in words, you believe that Petbarn care about your pet, not only about selling product.
And it’s an excellent visual example of why a brand is much more than simply a logo.
A superb job by illustrator/animator Marco Palmieri and Sydney brand agency Landor.
Recent posts
Australia’s Vegemite Museum opens
November 17, 2023
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
Happy Birthday Vegemite – an Aussie Icon turns 100!
October 24, 2023
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This simple thing will set your brand apart from 99% of your competitors
September 22, 2023
This one simple thing can set your brand apart from 99% of your competitors
7 Useful AI tools (that aren’t ChatGPT) *
June 27, 2023
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
HBO’s Succession – “Substack meets Masterclass meets The Economist meets The New Yorker”
April 11, 2023
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Sick of that Zoom background you’ve had since forever?
April 3, 2023
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
