Our response? None of the above.
We believe the rebrand achieves its primary goal – “…the important thing about being a brand is that whenever people see you in the wild, they should recognise that it’s you.” – Slack blog.
The old brand required multiple versions across many touch points, all with different iterations of the logo. There was no consistent brand.
A clever ‘easter egg’ appears in the bus shelter. Converting the logo into dots and dashes of morse code spells out Slack’s marketing message – ‘Where work happens’.
Lastly, our favourite comment is courtesy of Queensland designer Stephen John Bryde. He points out that when Slack refers to their logo as an ‘octothorpe’ it makes some of us imagine this mashup.
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This one simple thing can set your brand apart from 99% of your competitors
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
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