2021 has been a big year for car rebrands
April 28, 2021
It’s interesting that so many have recently zhuzhed up their look this year. Take a look at new brands from Peugeot, Renault, General Motors and Kia.
Why creativity is a fickle, fragile thing
April 19, 2021
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
How long does it take to design a typeface?
April 14, 2021
1 month, 2 years, a decade? Recently, Sydney-based designer Dave Foster released a new typeface called Blanco.
Why is a logo like a love affair?
February 14, 2021
Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
A peek into Brand By Name’s business cards
November 28, 2020
Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
The origin of the Ampersand
November 13, 2020
The ampersand’s curly, friendly nature makes it a favourite symbol of many a type enthusiast, whether amateur or professional. But where did it come from?
How To Brief Your Graphic Designer
October 5, 2020
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
How business cards can make a big impact
September 12, 2020
Instagram Linkedin We love designing business cards – for such a small thing, they can make a big impact Brand By Name’s business cards are
Ethan Hawke gives you permission to be creative
August 13, 2020
Ethan Hawke talks about the importance of creativity, and why art is so important during major life event events.
Branding for the 2024 Olympic Games in Paris takes our breath away
August 6, 2020
It’s a huge challenge to create a brand for an event like the Olympics. It’s even more difficult when you factor in the stakeholders, committees, meetings, focus groups and opinions.
When to use an infographic?
August 4, 2020
Wondering when to use an infographic? Infographics were all the rage a few years ago, and they remain a highly effective marketing tool to this day. But is an infographic the right way to get your message across?
Petbarn updates their brand
August 2, 2020
Instagram Linkedin Petbarn updates their brand If you’re one of the many people who have a feline, furry or fishy friend, you may already know
Event branding for the 2019 Keith Murdoch Oration at State Library Victoria
July 29, 2020
Brand By Name worked with the amazing team at State Library Victoria, designing event collateral for the 2019 Keith Murdoch Oration.
Today should have been the day when all eyes were on Tokyo
July 24, 2020
On this day the Opening Ceremony of the Tokyo 2020 Olympic Games was scheduled to begin.
Here’s why you need different logo file formats
July 7, 2020
What are the different logo file formats and why do I need them? JPEGs are the standard file format. PNGs offer better transparency. Less often, you will need the EPS, otherwise known as a vector file.
