Australia’s Vegemite Museum opens
November 17, 2023
Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.
The idea for the Design Exec Club popped into my head while I was out for a walk. I scribbled down a sketch on my phone, and kept going.
These sketches are good starting points, but usually need a lot of reshaping to get to the final result. Equally as often, they don’t work out, and you throw them away.
I guess that’s why some people think that branding shouldn’t be expensive.
They don’t put value on something that, to use my exact words, ‘popped into my head’ while I was doing something else.
What they don’t see is the work that happened BEFORE that ‘lightbulb’ 
moment.
Things such as:
– Thinking about the target audience
– Finding out the goals of the business
– Researching the industry
– Analysing competitors
– Creating a strategy
There is a story about a woman who approached Picasso in a restaurant, asking him to scribble something on a napkin, and said she would be happy to pay what he felt it was worth.
Picasso complied and said, “That will be $10,000.”
“But you did that in thirty seconds,” the woman replied.
“No,” Picasso said. “It has taken me forty years to do that.”
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
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St Kilda VIC 3182
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