How long does it take to crack a Logo Design brief?

Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.

The idea for the Design Exec Club popped into my head while I was out for a walk. I scribbled down a sketch on my phone, and kept going.

These sketches are good starting points, but usually need a lot of reshaping to get to the final result. Equally as often, they don’t work out, and you throw them away.

I guess that’s why some people think that branding shouldn’t be expensive.

They don’t put value on something that, to use my exact words, ‘popped into my head’ while I was doing something else.

What they don’t see is the work that happened BEFORE that ‘lightbulb’ 💡 moment.

Things such as:
–  Thinking about the target audience
–  Finding out the goals of the business
–  Researching the industry
–  Analysing competitors
–  Creating a strategy

A $10,000 napkin from Pablo Picasso

There is a story about a woman who approached Picasso in a restaurant, asking him to scribble something on a napkin, and said she would be happy to pay what he felt it was worth.

Picasso complied and said, “That will be $10,000.”
“But you did that in thirty seconds,” the woman replied.
“No,” Picasso said. “It has taken me forty years to do that.”

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