Australia’s Vegemite Museum opens
November 17, 2023
How long does it take to crack a Logo Design brief?
Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.
The idea for the Design Exec Club popped into my head while I was out for a walk. I scribbled down a sketch on my phone, and kept going.
These sketches are good starting points, but usually need a lot of reshaping to get to the final result. Equally as often, they don’t work out, and you throw them away.
I guess that’s why some people think that branding shouldn’t be expensive.
They don’t put value on something that, to use my exact words, ‘popped into my head’ while I was doing something else.
What they don’t see is the work that happened BEFORE that ‘lightbulb’ 
moment.
Things such as:
– Thinking about the target audience
– Finding out the goals of the business
– Researching the industry
– Analysing competitors
– Creating a strategy
A $10,000 napkin from Pablo Picasso
There is a story about a woman who approached Picasso in a restaurant, asking him to scribble something on a napkin, and said she would be happy to pay what he felt it was worth.
Picasso complied and said, “That will be $10,000.”
“But you did that in thirty seconds,” the woman replied.
“No,” Picasso said. “It has taken me forty years to do that.”
You may also like
Recent posts
Australia’s Vegemite Museum opens
November 17, 2023
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
Happy Birthday Vegemite – an Aussie Icon turns 100!
October 24, 2023
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
This simple thing will set your brand apart from 99% of your competitors
September 22, 2023
This one simple thing can set your brand apart from 99% of your competitors
7 Useful AI tools (that aren’t ChatGPT) *
June 27, 2023
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
HBO’s Succession – “Substack meets Masterclass meets The Economist meets The New Yorker”
April 11, 2023
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Sick of that Zoom background you’ve had since forever?
April 3, 2023
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
