How long does it take to crack a Logo Design brief?

Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.

The idea for the Design Exec Club popped into my head while I was out for a walk. I scribbled down a sketch on my phone, and kept going.

These sketches are good starting points, but usually need a lot of reshaping to get to the final result. Equally as often, they don’t work out, and you throw them away.

I guess that’s why some people think that branding shouldn’t be expensive.

They don’t put value on something that, to use my exact words, ‘popped into my head’ while I was doing something else.

What they don’t see is the work that happened BEFORE that ‘lightbulb’ 💡 moment.

Things such as:
–  Thinking about the target audience
–  Finding out the goals of the business
–  Researching the industry
–  Analysing competitors
–  Creating a strategy

A $10,000 napkin from Pablo Picasso

There is a story about a woman who approached Picasso in a restaurant, asking him to scribble something on a napkin, and said she would be happy to pay what he felt it was worth.

Picasso complied and said, “That will be $10,000.”
“But you did that in thirty seconds,” the woman replied.
“No,” Picasso said. “It has taken me forty years to do that.”

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Jeff is undressed

I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.

ELMO’s 2024 HR Industry Benchmark Report

ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.

Artist Keith Haring with his Unfinished Painting

Keith Haring would not approve

Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.

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