If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
President’s Dinner at State Library Victoria
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
If you’re asking how much branding costs, you’re asking the wrong question.
Why? You need a timeframe. Let’s look at another example. You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.
Australia’s Vegemite Museum opens
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
A new collection of DRIVENxDESIGN Award Annuals
The original cover design featured a blueprint version of the trophy. Each year we build on this graphic element, creating a new design for the award annuals.
Working for free
Working for free is 100% bad. We all know it. But wait. There’s one reason I’m happy to throw this rule in the proverbial bin.
Did you know that, in print, black isn’t really black?
That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.
How long does it take to crack a Logo Design brief?
Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.
Why creativity is a fickle, fragile thing
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
Why is a logo like a love affair?
Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.